With the recent softening of REAL ESTATE property prices, it is now more critical than ever to obtain the highest property selling price for your investment property. Every property owner occupier or investor wants to get the highest price whenever they’re selling or leasing their property. That’s one of the main reasons why people own property in the first place. Theywant to maximise their returns and the money they make while holding the property. 

With this in mind, it’s interesting to observe some owners doing things that are in direct conflict with what will have them receive the highest selling price their property.

When selling or leasing your property, the way to maximise the amount of money you receive for it is to get the word out to the highest number of potential buyers interested in it. There are property owners who prefer not tell many people about their property. They end up just putting their sign on it. Alternatively, even worse they won’t put a sign on it, and they won’t advertise it anywhere either. 

Selling at the best possible price

This approach almost guarantees you are receiving considerably less money for your commercial property, as compared with if you instead did what would maximise its exposure to the kind of people who would be interested in it. The saviest investors want to buy REAL ESTATE that is not on the open market because they know that’s when they make their best INVESTMENT purchases. They love being the only people negotiating with owners without any competitors even knowing that the property is available.  That’s when they believe they can buy COMMERCIAL REAL ESTATE for the lowest prices. An owner is unlikely to receive the highest selling price for their property when many potentially interested parties don’t even know that their property is for sale.

Think about it for a moment…If you had a used car that you wanted to sell which of the following two approaches do you think would bring you the highest price for it?

I) Placing flyers advertising the car in the mailboxes of the ten closest houses to your own

2) Advertising the car in the used car section of the newspaper with the highest circulation in your area

Clearly, the second choice is the one more likely to bring you the highest price for your car, because it has a much greater chance of reaching the people who are looking to buy a car like yours. The ten neighbours living the closest to you may not be in the market for a car like yours, but one of them may be willing to ”take it off your hands” for a price considerably less than your asking price. So in the process, you might think this was the best price you could have obtained for the car.

Property Selling price – why use an experinced commercial property broker

So similarly, if you don’t list your PROPERTY with an experienced COMMERCIAL REAL ESTATE AGENT and put it on the open market when you’re ready to sell or lease it, you’re more likely to receive a lower property selling price for it. There’s a reason why the most successful companies and investors list their properties when making them available to the public. They know that the exposure their commercial real estate or business will receive will result in the highest property selling price possible in the current market. More importantly not leaving any of their own money on the table at the same time.